Our current food system causes more suffering than Earth has witnessed in all of history.

Faunalytics actively does independent reseach on animal advocacy, something that is relatively neglected in the field.

Research is critical for us to know the most effective ways to save animals' lives and end suffering. Supporting Faunalytics supports the entire animal protection movement, multiplying the impact of your donation.

Faunalytics is a leader in figuring out what approaches and messages work best for helping animals, to make sure we're using our limited resources strategically to achieve the most good possible.

We empower animal advocates with research, analysis & strategies that maximize their effectiveness to reduce animal suffering.

We conduct essential research, maintain an online research library, and directly support advocates and organizations in their work to save lives. The range of data we offer helps our movement understand how people think about and respond to advocacy, providing advocates with the best strategies to inspire change for animals.

Our Original Studies are carefully selected, designed, and conducted to provide actionable and insightful data for the animal protection movement. Our research prioritization process helps us identify studies that have a high potential impact for animals, and our commitment to transparency and rigorous methodology ensures that our studies are of the highest quality. Our studies have been covered in hundreds of publications across animal advocacy circles as well as in mainstream media, and have been used by animal advocacy groups worldwide.

The Faunalytics Library is completely free, and houses summaries of over 4,000 peer-reviewed research articles, public opinion surveys, and blog posts offering deep analysis on every animal issue you can think of. It’s the world’s biggest collection of opinion and behavior research about animal issues, and it’s presented with an emphasis on effectiveness, readability, and useability. Sign up for our email alerts and you’ll get weekly or monthly updates on the latest research we cover, delivered straight to your inbox.

Get a comprehensive overview of a particular topic area by exploring our Faunalytics Fundamentals, a series that provides infographics and visualizations of data to help you get informed and stay informed. The Fundamentals series has everything you need to get started or update your knowledge in a familiar area, and the visuals are highly shareable beyond an advocacy audience.

Have a research question that you don’t know how to solve? Want to dive deep into a particular issue but don’t know where to start? Just ask us! Faunalytics’ Office Hours give you the opportunity to connect with us directly and get one-on-one help with research design, strategy, and general knowledge questions. We also engage in select partner projects with advocacy groups.

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Our original studies are carefully selected, designed, and conducted to provide actionable and insightful data for the animal protection movement.

Faunalytics is thrilled to share that our 2024 Original Research plans will support many different advocacy types and tactics. We’ll cover topics including political advocacy, youth advocacy, global advocacy, equity and inclusion, consumer behavior, and capacity building.

**[In-Progress Studies Coming Soon](https://faunalytics.org/research-in-progress/):**

- **Benchmarking Compensation in the Farmed Animal Protection Movement**: Salary transparency and benchmarking are important tools for a fair and equitable movement, and this study will provide insights to support advocates and organizations alike.
- **The Impact of Humanewashing on Consumer Behavior**: Our simulated shopping experiment will shed light on whether humanewashing helps consumers justify their consumption of animal products.
- **Conservative Political Values with Respect to Animal Advocacy**: We’re investigating ways that U.S. animal advocates can potentially leverage conservative political values to make headway for animals.
- **International Advocacy Strategies and Needs:** We’re uncovering the reasons why animal protection groups in different regions and circumstances choose particular approaches to advocacy, and what resources they would need in order to expand their efforts. 
- **Chicken and Fish Substitution Meta-Analysis:** Are consumers giving up one kind of animal product only to eat another? We’re working with Rethink Priorities to answer this question and to help animal advocates navigate this issue.

**[2024 Upcoming Research Agenda](https://faunalytics.org/upcoming-projects/)**

- **Effective Communication with Legislative Staffers**: We’ll interview political staffers about their preferences and recommendations for communication, reporting on the most effective strategies with input from advocates who have engaged with legislative teams successfully.
- **Voter Response to a Pro-Animal, Anti-Subsidy Candidate**: With a focus on the U.S. and Brazil (high-impact, highly subsidized), we’ll present hypothetical candidates in a real election context to better understand voter response. 
- **A Case Study of the Impact of Humane Education & Leadership Training**: In collaboration with [New Roots Institute](https://www.newrootsinstitute.org/) (formerly FFAC), we’ll examine the long-term impact of their humane education leadership program.
- **Fostering A Pro-Animal, Socially Aware Gen Z**: We’ll conduct focus groups to better understand Gen Z’s current social and/or environmental concerns, and explore areas for advocates to pursue engagement (e.g. education, career, lifestyle).
- **Balancing Inclusivity with an Animal-Oriented Mission**: In partnership with Dr. Ahmmad Brown of Northwestern University and [EBDI Consulting](https://www.ebdiconsulting.org/), we’ll help identify how organizations can thread the needle of having a clear mission identity without excluding people in a way that reproduces systems of oppression. 
- **How Global Policy Affects Factory Farming in LMICs**: We’ll review policies of the World Trade Organization, World Bank, etc. for gaps that are allowing and/or encouraging the growth of intensive animal agriculture in low- and middle-income countries (LMICs).
- **Talking about Plant-Based Products and Veganism in Southeast Asia**: Examining existing plant-based terminology and rhetoric in Southeast Asia, we’ll identify strategies for countering common beliefs, talking about alt proteins and diet, etc.
- **Social and Animal Movements in Southeast Asia**: We’ll work with social and non-farmed animal groups in Southeast Asia to map social movements, key organizations and opportunities for collaboration and funding.

Actionable & Insightful Data For Animal Advocates.

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