Actionable & Insightful Data For Animal Advocates.

Our original studies are carefully selected, designed, and conducted to provide actionable and insightful data for the animal protection movement.

Faunalytics is thrilled to share that our 2024 Original Research plans will support many different advocacy types and tactics. We’ll cover topics including political advocacy, youth advocacy, global advocacy, equity and inclusion, consumer behavior, and capacity building.

In-Progress Studies Coming Soon:

• Benchmarking Compensation in the Farmed Animal Protection Movement: Salary transparency and benchmarking are important tools for a fair and equitable movement, and this study will provide insights to support advocates and organizations alike.
• The Impact of Humanewashing on Consumer Behavior: Our simulated shopping experiment will shed light on whether humanewashing helps consumers justify their consumption of animal products.
• Conservative Political Values with Respect to Animal Advocacy: We’re investigating ways that U.S. animal advocates can potentially leverage conservative political values to make headway for animals.
• International Advocacy Strategies and Needs: We’re uncovering the reasons why animal protection groups in different regions and circumstances choose particular approaches to advocacy, and what resources they would need in order to expand their efforts. 
• Chicken and Fish Substitution Meta-Analysis: Are consumers giving up one kind of animal product only to eat another? We’re working with Rethink Priorities to answer this question and to help animal advocates navigate this issue.

2024 Upcoming Research Agenda

• Effective Communication with Legislative Staffers: We’ll interview political staffers about their preferences and recommendations for communication, reporting on the most effective strategies with input from advocates who have engaged with legislative teams successfully.
• Voter Response to a Pro-Animal, Anti-Subsidy Candidate: With a focus on the U.S. and Brazil (high-impact, highly subsidized), we’ll present hypothetical candidates in a real election context to better understand voter response. 
• A Case Study of the Impact of Humane Education & Leadership Training: In collaboration with New Roots Institute (formerly FFAC), we’ll examine the long-term impact of their humane education leadership program.
• Fostering A Pro-Animal, Socially Aware Gen Z: We’ll conduct focus groups to better understand Gen Z’s current social and/or environmental concerns, and explore areas for advocates to pursue engagement (e.g. education, career, lifestyle).
• Balancing Inclusivity with an Animal-Oriented Mission: In partnership with Dr. Ahmmad Brown of Northwestern University and EBDI Consulting, we’ll help identify how organizations can thread the needle of having a clear mission identity without excluding people in a way that reproduces systems of oppression. 
• How Global Policy Affects Factory Farming in LMICs: We’ll review policies of the World Trade Organization, World Bank, etc. for gaps that are allowing and/or encouraging the growth of intensive animal agriculture in low- and middle-income countries (LMICs).
• Talking about Plant-Based Products and Veganism in Southeast Asia: Examining existing plant-based terminology and rhetoric in Southeast Asia, we’ll identify strategies for countering common beliefs, talking about alt proteins and diet, etc.
• Social and Animal Movements in Southeast Asia: We’ll work with social and non-farmed animal groups in Southeast Asia to map social movements, key organizations and opportunities for collaboration and funding.