1% for the Planet
Our mission is to accelerate smart environmental giving and prevent greenwashing.
1% for the Planet's Purpose: To inspire commitment and action so that our planet and future generations thrive.
Our Model: Our model consists of businesses who commit to give at least 1% of their annual sales to approved environmental partners. We facilitate and oversee this giving, offering credible third-party certification, partnership advising, and amplifying impact through our brand awareness. With over $800 million certified in environmental giving, our organization amplifies the collective strength of our community. For each dollar contribute, we leverage $13 in network giving, magnifying donor impact.
North Star: Every business—everywhere—pays rent to the planet.
Impact:
Total Certified Giving $808M+
Countries Represented: 100+
Business Members: 4,500
Environmental Partners: 7,000+
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